Avoid Marketing Snafus by Constantly Gathering Customer Insights | UserTesting Blog
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Stephanie Kong Stephanie Kong
6 min read
Avoid Marketing Snafus by Constantly Gathering Customer Insights | UserTesting Blog

Dove has long extended its relevance, not to mention its product suite, through an initially novel, now enduring stance on female empowerment through its "Real Beauty" campaign. Yet, it recently crossed beyond controversial with the release of a questionable Facebook ad.

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