How many of those emails actually stand out?

Chances are, the emails you notice are the ones that make you feel human - they're personalized and tug a little at your heartstrings. The human element of communication is more important than ever and it's essential to engage with customers and prospects in a way that feels genuine and connected - especially when it's through a monitor 99% of the time. Why are we limiting ourselves to emails and phone calls?

The future of sales is about going beyond simply telling your customers and prospects about what you have to offer; you have to be able to visually show what your sales org will deliver (and do it with some personality). Video allows you to hit on the value of your product, bring up pain points, and be better tailored to your customers' needs.