Tips to form your marketing center of excellence
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Laura Patterson Laura Patterson
Posted Feb 16, 2016 4 min read
Tips to form your marketing center of excellence
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Organizations are adopting agility best practices as a way to respond faster to changes in the internal and external environment in productive and cost-effective ways without losing momentum. An article in Forbes revealed that 70% of the companies that were on the Fortune 1000 list a mere ten years ago have now vanished – unable to adapt to change. The article reinforces the importance of agility. Forrester defines business agility as "the quality that allows an enterprise to embrace market and operational changes as a matter of routine." For an organization to be agile its infrastructure, that is its processes, systems, and tools, need to be designed for agility.

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