Associated with
Jeni Bishop
Posted Oct 25, 2019
•
4 min read
The tricks behind JibJab's personalized Halloween campaign
Here's a behind-the-scenes look at how the JibJab Halloween campaign came to life, thanks to its creator, Alessandra Souers of Essex Marketing Co. Within one email template, Alessandra used the Cordial platform to set up the following actions at the time of send, creating a personalized experience for each subscriber.
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