Posted Jan 10, 2025
Activity Attribution: Best Practices for Accurate Touchpoint Tracking
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One of the major goals of using a tool like Marketo Measure (Bizible) is to capture every touchpoint in the journey of leads, MQLs, opportunities, and, ultimately, closed-won deals. With every touchpoint surfaced, you can ultimately see what strategies are (and are not) working so that you can make better, data-driven decisions.
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