Meta Contends with Shrinking Facebook, Growing TikTok
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David F. Carr David F. Carr
Meta Contends with Shrinking Facebook, Growing TikTok
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Since Meta announced its first-ever decline in Facebook users in February, it has been trying to staunch the bleeding and fend off competitive threats, particularly from fast-growing TikTok. February was when the company disclosed its million global daily users had dropped by half a million in the fourth quarter of 2021. And despite those user counts bouncing back in subsequent quarters, some analysts continue to project the social network will end 2022 with a further loss of users.

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