In our recent session we were joined by Lori Blair, who has been in the industry for quite a while. She has worked with 250Ok Inc. where she helped large senders improve their email deliverability rates. She has also been a freelancer and it was during this time she tried to find out the most complex reasons behind low email deliverability rate. Currently she is working with Validity, Inc. as a solutions consultant helping email marketers maximize their inbox placement. In this edition of Expert Diaries, she talks about email deliverability best practices for B2B email marketing.