Succeeding in the Experience Economy is about discovering, engaging, consuming, and serving at the highest level-with data at the center. With a large enough data set that merges customers' digital footprints with contextual third-party data, algorithms can start to read customers' intent signals and find patterns to best anticipate their needs. Then, organizations can meet those needs with personalized interactions. The more attributes you can track for a customer and the more connected those attributes are to the overall experience, the more value you can deliver. This will help improve customer engagement, loyalty, and, ultimately, revenue.