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‎Banking on Experience: Episode 7: Star Wars - Lessons from the Most Successful Film Merchandising Franchise on Apple Podcasts
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James Gilbert Claimed James Gilbert
Dan Lobl Dan Lobl
Marla Fields Marla Fields
‎Banking on Experience: Episode 7: Star Wars - Lessons from the Most Successful Film Merchandising Franchise on Apple Podcasts
CRMNext CRMNext

‎Show Banking on Experience, Ep Episode 7: Star Wars - Lessons from the Most Successful Film Merchandising Franchise - May 11, 2020

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Optimizing your marketing campaigns to drive more leads seems like a winning strategy, but it's leading you astray. Powering up lead volume doesn't cut it in today's economy where CEOs and CFOs are pushing marketing teams to connect investment to revenue directly and sustainable profit rules the strategic landscape.
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