Campaign Attribution + Funnel Metrics = The New Normal? Allison Snow, Senior Analyst, Forrester, and Bonnie Crater, CEO, Full Circle Insights
12 min read
Campaign Attribution + Funnel Metrics = The New Normal? Allison Snow, Senior Analyst, Forrester, and Bonnie Crater, CEO, Full Circle Insights
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Is your marketing performance not where you want it to be this quarter? How's your performance matching up to your goals?

Watch this webinar presented by Forrester and Full Circle Insights and learn how to:

Design a marketing measurement framework that drives more deals
Prioritize campaign attribution and funnel metrics within your measurement set
Set benchmarks and metrics to maintain marketing and sales alignment

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