After reaching record numbers last year, traffic to eCommerce websites declined 10% YoY, coinciding with a 1.4% decrease in spending between Thanksgiving (Nov. 25) and Cyber Monday (Nov. 29), the five-day period known as Cyber 5. Using Similarweb eCommerce solution, Shopper Intelligence, Mackenzie Cahill, our Director of Retail & CPG gives her take on the top trends of the biggest eCommerce shopping days of the year
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