On this best of 2019 episode of the Salesman Podcast Jim Keenan explains exactly what "GAP Selling" is and how we can use it to win more business. Resources: BOOK: Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price ASalesGuy.com [...]
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