Economic Uncertainty Is Resurrecting the CMO Role
Posted Sep 11, 2020 4 min read
Economic Uncertainty Is Resurrecting the CMO Role

Rumors that the CMO role is going the way of the dodo bird have been circulating for years. Talk of the role's imminent extinction ramped up considerably in 2019 when the CMOs of three major brands-McDonald's, Uber, and Johnson & Johnson-stepped down and were not replaced.

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