Gone are the days when someone can't recite the name of at least one influencer. Today, influencers act as product connoisseurs, constant sources of inspiration, and always-on sources of entertainment. Their scandals are even making mainstream media headlines. Yet as marketers, the terms influencer, content creator, and celebrity are often thrown around without people truly knowing the difference. Believe it or not, "influencer" and "content creator" are not synonymous. There is a difference, and even the best marketers are guilty of confusing the two. Understanding the key differences (and similarities) between the two will allow you to understand and plan whose partnership will help you to meet your business objectives. Read on.