Michael Dolan is the Creative Director of Quartz.

Quartz is a media company with over 19 million monthly readers, and over 250,000 email subscribers.

Michael and his team use a specific strategy to drive readership and engagement: aiming for the intersection between what the brand wants to say and what the audience finds interesting and important.

At Con Con -- the content conference produced by The Hustle -- Michael explains the exact ways Quartz makes content that is read and loved by millions.