Tune into this insightful episode of the Enterprise Sales Development Podcast, where host Eric Quanstrom, CMO at Science Technologies, engages with Skye Snayd, the visionary founder of Skyline Consulting. Skye, who unexpectedly found his calling in sales development, shares his remarkable journey from aspiring orthopedic surgeon to a luminary in sales and marketing. This episode delves into the art of customer discovery, the power of personalized marketing, and the evolution of sales tactics in the face of advancing technology. Skye's practical advice and unique experiences offer valuable lessons for professionals in sales and marketing, emphasizing the importance of authentic engagement and innovative strategies in today's competitive landscape. Whether you're a seasoned expert or new to the field, this episode is packed with actionable insights to elevate your sales development game.