If you came here thinking you have to choose between Google Analytics and Hotjar, let us stop you right there: Hotjar is not meant to be a Google Analytics replacement, and we do not recommend that you pick one over the other.

At Hotjar, we're big fans of Google Analytics (GA)-we use it on a daily basis, and most of our customers do the same. Hotjar is built to give added depth to the insights you get from GA: using them together, you can answer questions about the behavior and needs of your users that GA alone can't ever answer for you.

Because the two tools are fundamentally different, we'll avoid a feature-by-feature comparison and instead cover:

What is Google Analytics?
What you can (and cannot) do in GA
What is Hotjar?
What you can do in Hotjar
How to use Google Analytics + Hotjar to grow your business
FAQs