Online selling will once again drive sales in the coming holiday season. It's also likely to start earlier than last year - and deliver even bigger rewards. We know that roughly 30% of shoppers geared up to kick off their holiday shopping as early as October. In 2022, holiday season retail sales grew by 4.8% YoY, following two years of surging retail and ecommerce growth. And according to Insider Intelligence, there is a similar expected gain of 4.5% for the 2023 holiday season. Read on for more tips and information on the recommended steps in the checklist.