![Brand Switching: Introductory Playbook [2020] | Loomly Blog](https://main-app-production-public.s3.amazonaws.com/p5gu8dcnf12z6irtdnjnanei9ny4)
Posted Dec 12, 2019
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5 min read
Brand Switching: Introductory Playbook [2020] | Loomly Blog
Brand switching is when a customer stops buying one brand's products and chooses to buy them from a direct competitor. It is the polar opposite of brand loyalty.
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