The 'Crawl, Walk, Run' Approach to Transitioning from Outdated MQLs to
The 'Crawl, Walk, Run' Approach to Transitioning from Outdated MQLs to
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In the initial stages of your ABM journey, your sales and marketing teams can keep focusing on leads and lead-scoring. But to get your revenue team considering the *account* aspect of their leads, start incorporating account-level insights into your lead scoring.

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