Online + Offline: Using In-person Events and Content Experiences to Engage With Prospects Throughout the Buyer's Journey
Associated with
Shannon Dougall Shannon Dougall
Alexandra Gibson Alexandra Gibson
1 min read
Online + Offline: Using In-person Events and Content Experiences to Engage With Prospects Throughout the Buyer's Journey

A marketer's job is to understand and cater to their audience, something that's much easier said than done. B2B marketers often use a combination of offline and online marketing channels to engage wit