Aligning Sales and Marketing: How a Sales Engagement Platform Helps
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Beirit Harvey Beirit Harvey
Posted Oct 11, 2018 6 min read
Aligning Sales and Marketing: How a Sales Engagement Platform Helps

If it seems as if your marketing and sales teams are playing for opposing sides, you're not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren't aligned around what matters most – the customer.

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