Featured snippets and answer box rankings (like the one shown in the section below) get the largest percentage of clicks just like any other first-position ranking. In fact, featured snippets see a 20.36% average click-through rate, compared to 13.74% for "People also ask" results, and 8.46% for the first standard result below "People also ask," according to AWR data). In addition, it also builds trust for your brand by providing knowledgeable answers to potential customers' questions.