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Lead-to-Account Matching and Routing / CaliberMind / Podcast Episodes
Mastering Your Data Strategy to Support a Shared Revenue Goal
Associated with
Alexandra Schurr Alexandra Schurr
Paul McKay Paul McKay
7 min read
Mastering Your Data Strategy to Support a Shared Revenue Goal
CaliberMind CaliberMind

Paul McKay shares his story of how Visier moved to one common goal between Sales and Marketing, and what it took from a Marketing Ops perspective to get there.

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