Google Analytics 4 (GA4) is a powerful tool that helps businesses understand and analyze their website's performance. One of the main features of GA4 is the ability to create custom reports tailored to your specific needs. These reports offer valuable insights and help you make informed decisions for improving your online presence - everything from Google Ads and searches to viewing your website to converting into a customer.

In GA4, custom reports can be created using the Explore tab, which provides a wide range of options for data analysis. By designing customized reports, you can focus on the metrics that matter most to your business, making it easier to measure progress and success. Also, with up to a 150 custom reports available per property, GA4 lets you conduct practically unlimited data explorations.

Naturally, GA4 custom reports can be shared among team members, making it easy for everyone to stay on the same page when it comes to understanding website performance. The capacity to create and share custom reports is just one of the many ways GA4 proves itself to be a valuable asset for online businesses.