Video has been taking the podcasting world by storm, and many brands are pivoting to include video content in their podcasting strategies. Like with most new mediums, there is still confusion surrounding measuring the success of video podcasting.

As the biggest platform for video uploading and viewing, YouTube has unsurprisingly become a popular place to upload your podcast, with 78% of American podcast listeners using YouTube to consume shows.
Not only are you giving your existing listeners a new way to consume your content, but you're also reaching a whole new pool of listeners who aren't on podcast listening apps. While exciting, YouTube can feel like the wild west if you aren't familiar with the site and its analytics.
Luckily, as an established platform, YouTube has a robust analytics system for its users. With that in mind, here is your guide to using YouTube analytics to measure your branded podcast.