Amazon Prime Day in October could mean an earlier start for holiday shopping. Here's what it means for retailers
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Melissa Williams Melissa Williams
Amazon Prime Day in October could mean an earlier start for holiday shopping. Here's what it means for retailers

From the thick file of "how the pandemic impacted business," in late July Amazon announced its decision to postpone Amazon Prime Day, its annual summer sales event for Prime members, for a date that was not determined at the time. Then late last month the e-commerce giant confirmed all systems go for Oct. 13 and 14.

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