Most agencies aim to set themselves apart, expand their client base, and achieve sustainable growth. Niching down into a specific industry is one strategy that many agencies deploy to achieve these objectives.

In this Q&A article with Anna Anderson from Art Unlimited, David Thompson and Bobbie Smith from Redesign.co, and Ryan Amen from Nifty Marketing, we dive deeper into industry specialization. We explore the opportunities and challenges of niching down and what it takes to successfully grow an agency.