Get ready for an insightful conversation with Sarah Lieber, Senior Field Marketing Manager at Apollo, as she joins us live from Inbound to share her expert strategies on creating impactful events that keep attendees engaged and connected! Discover how Apollo goes beyond traditional event marketing by implementing unique tactics, like their pre-event "buddy system," designed to create FOMO and build community before attendees even arrive. Sarah dives into the latest trends in digital marketing and the shift from virtual events back to in-person gatherings-plus her predictions on how 2025 will be the "Year of Experimentation" in the marketing world. Whether you're in B2B marketing, event planning, or interested in personal branding through social media marketing, you'll find game-changing insights for your marketing strategy here.