What is Brand Architecture? [+3 Types of Brand Architecture]
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Macy Storm Macy Storm
Posted Apr 23, 2022 7 min read
What is Brand Architecture? [+3 Types of Brand Architecture]
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Did you know that the same parent company makes herbal Essences and Febreze?

Or that Crest toothpaste and Charmin toilet paper also come from that same corporation?

When you look at these brands in the grocery store, you may think they're from separate companies –– but they're not. All these brands are part of Proctor and Gamble's brand architecture.

But what is brand architecture?

On this page, we'll provide you with everything you need to know about branding architecture, like:

1. What is brand architecture?
2. Types of brand architecture
3. Why a clear brand architecture matters

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