If you're not currently using video to reach new audiences, you should be and here's why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.Let's take a quick peek at each platform and then dig into how we can use them to reach new audiences.