In this video, the speaker discusses a powerful hack to increase engagement on Instagram and TikTok. The hack involves understanding the intention of users when opening these apps, which is often to seek dopamine fixes and find new and interesting content. The speaker refers to this as the autopilot stage. They emphasize the importance of hooking viewers and continuously providing engaging content to maintain their attention. The speaker also mentions the concept of pattern interruption, which involves breaking people's expectations and using unexpected elements to keep their interest. They give examples of pattern interruption and highlight its effectiveness in capturing and retaining viewers' attention. The speaker concludes by mentioning that there are still two more important things to understand to make this hack work effectively