MMM: Easter Advertising Trends 2024; Truth Social Outpaces Alt Tech Peers in User Growth
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MMM: Easter Advertising Trends 2024; Truth Social Outpaces Alt Tech Peers in User Growth

Sensor Tower data shows that the top advertisers in the confections category by Easter-specific mentions across the US and the UK had one thing in common: the Cadbury Egg. In a merger with Digital World Acquisition Corp, former President Donald Trump's Trump Media & Technology Group went public last week, powered by its alt tech social media app, Truth Social. ST data shows that Truth Social has exhibited stellar growth in downloads and MAUs through the beginning of this year, driven primarily by launches in international markets over the course of 2023.

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