I realize that I was simply longing for another connection, and I soon gained one.

That connection came in form of a street dog. I picked up Elsie at the CACC and I credit her for teaching me almost everything I know about Loyalty.

The loyalty Elsie and I have for each another is something that brands wish they could bottle and market to consumers. This may sound far fetched, but read on to learn how companies should be more like my Elsie in order to build their customer loyalty.