Many marketers are familiar with the concept of Total Addressable Market (TAM). But if you're like most, you probably have a nagging feeling that it isn't giving you the most actionable insights to maximize your marketing ROI.

And you're right!

TAM's overly broad scope likely causes you to spread your marketing effort too thin. It doesn't tell you which accounts are in-market and will most likely purchase your products or services. It may even divert your resources from nurturing high-value relationships and concentrating on accounts with the highest long-term revenue potential.