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Unbeknownst to Dr. Dre, another billboard artist had published a song that inadvertently promoted his headphones. AJR may not be the most popular band, but on Spotify alone, they have a monthly following of 6.7 Million listeners. Not all of us have the fame or luxury like Dr. Dre where random artists are popularizing our products, so we have to think more strategically on our methods and channels we use to sell our services.
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