Associated with
Tara Robertson
Posted Jun 22, 2023
•
1 min read
Inside a New CMO's Team-Building and Strategy Playbook Feat. Tara Robertson
In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO joining an established company.
From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer.
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