Navigating patient privacy challenges: What marketers can learn from the Change Healthcare breach
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Marisa Timko Marisa Timko
Navigating patient privacy challenges: What marketers can learn from the Change Healthcare breach

The unprecedented Change Healthcare cyberattack has shaken the healthcare industry, highlighting a critical concern for patients, providers, and marketers worldwide. With over 100 million individuals' personal health information potentially compromised, the incident goes well beyond an IT issue to impact operations, patient trust, and data security policies – among countless other aspects of business. While it's likely "a substantial proportion of people in America" had their data stolen – providers and companies are currently suffering the most from this attack in their inability to process claims and maintain the steady flow of business.

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