What if building trust didn't start with the product, but with the story you tell before you ever show it?

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the customer.

You'll learn:

Why most product marketing comes off as a pitch and how to make it a conversation instead
A trust-building framework to anchor your marketing in authenticity, not just ROI
How Navattic uses customer "show-and-tells" to create high-context, low-pressure demos