The modern marketer wears lots of hats. We're a gaggle of techies, creatives, data scientists, strategists, and builders, and in one day, we can wear all those hats ourselves. Follow Marketing Manager, AJ Traver, through her day. In our final episode, AJ ties it all together by discussing how she measures the success of her marketing efforts using Sugar Market and why it's essential. Said to be one of the most important elements of her day job, see how AJ proves ROI and creates customers for life.