In today's modern advertising and marketing landscape, Connected TV (CTV) has become a powerful tool for brands looking to engage their target audience with precision and creativity. Its ability to deliver targeted ads to specific demographics makes it an indispensable part of any digital marketing strategy.

However, to maximize the impact of your CTV campaigns, it's worth considering a complimentary channel that can amplify your reach and effectiveness while having measurement capabilities-Outdoor Advertising, or Out-of-Home (OOH) Advertising.

In this post, we'll explore why OOH ads make perfect sense for brands that already invest in CTV, and how the synergy between these two can take your marketing efforts to the next level.