Let's face it, you can't please everybody. You could be doing all the right things, have all the right systems in place to remedy a situation, and you may still have an angry customer on your hands. Regardless of the circumstances, sometimes it may not even have anything to do with you or your business, some people just need to express their anger, this time it just happens to be directed at you. What do you do?

As a business owner, your stance should always be "the customer is always right." However, that golden rule is never without its complications and confrontations on the road to customer satisfaction.

Customers nowadays tend to take the more impersonal route and leave negative comments or reviews on social media or sites such as Yelp or Google.

That being said, you may not always be aware that there's a problem if you're not constantly monitoring your business' social media or review accounts. People just love to complain, it's in our nature, even if you do run a nearly perfect business. Somewhere, somehow, a customer is going to get angry and they can't wait to tell you about it.

Being equipped with a few strategies for how to handle angry customers will help you smooth things over very quickly. Moreover, you'll be better prepared to communicate with your angry customer and help them get what they need so they can possibly turn the experience into a positive review, which is a PR and marketing win.