The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus discounts and blanket promotions. They can do better.

In our latest Get to Know interview, I spoke with Evan Britten-Bozzone, Director of Strategy at Bluecore. He discussed why it's more important than ever to connect data to personalize messages, drive commerce conversions, compete with Amazon, and what he thinks is next in retail marketing.

Bluecore's prebuilt integration with Oracle Commerce Cloud gets retailers up and running quickly with Bluecore's decisioning platform to increase relevancy and sales from email and other marketing channels.