Without mindful and strategic investments, a company's supply chain could become wedged in its own proverbial Suez Canal, ground to a halt by outside forces and its inflexible, complex systems.
It's a dramatic image, but one that became reality for many companies in the last year. Supply chain failures aren't typically such high-profile events as the Suez Canal blockage, but rather death by a thousand inefficiencies, each slowing business operations and affecting the customer experience.

Delay by delay and spreadsheet by spreadsheet, companies are at risk of falling behind more nimble, cloud-enabled competitors. And as we emerge from the pandemic with a new understanding of how important adaptable, integrated supply chains are, company leaders have critical choices to make.

The Hannover Messe conference (held online from April 12-16) gives manufacturing and supply chain executives around the world a chance to hear perspectives from industry leaders and explore the latest manufacturing and supply chain technologies available.

Technology holds great promise. But if executives don't ask key strategic questions to supply chain software vendors, they could unknowingly introduce a range of operational and strategic obstacles into their company's future.
If you're attending Hannover Messe, here are a few critical questions to ask: