Your audience is the most important part of your event. At the end of the day, you can spend all the time in the world planning the perfect event, but without an audience, it may all go to waste. One way to make your attendees both feel great about your brand and enticed to come to your event, is to offer them some sort of swag. Who doesn't love free stuff?

In this episode, Alex Olley, Co-Founder and Chief Revenue Officer at Reachdesk, joins the show to provide an inside perspective on how you can utilize swag and gifting within your event space. Alex shares that, when done right, swag can be a powerful tool not only for customer marketing, but for boosting internal morale as well. By providing useful products, your attendees will begin to feel a sense of fondness for your brand when they put their swag to use. Alex also explains the importance of sustainability, and how it's more important to gift useful items over something more likely to end up in a landfill. Lastly, you'll learn about how Reachdesk can be used as a tool to ensure you're getting the most out of your gifting efforts.

In this episode, you'll learn:

The impact of the pandemic on corporate gifting
Why you should be thoughtful when determining your swag
How Reachdesk is making an impact on an international level
Things to listen for:

[00:40] Alex's background
[03:25] The state of gifting in marketing
[04:20] How swag can be used effectively at events
[07:43] Sustainability in swag shipping out swag
[10:43] Finding the right swag for your audience
[14:47] How Reachdesk elevates gifting
[18:25] How the pandemic affected the gifting scene
[21:22] The international reach of Reachdesk