Competitive research is the foundation of any strong marketing strategy.  It's
important to identify your competitors and their marketing tactics to help you
differentiate your offering.

There's reason to dive deep into your competitive research. When you're taking
on a new client or project, you research the competition. Be sure that you're
thorough: if you stop short, it can do more harm than good.

We can all easily rattle off the names of biggest competitors, but what about
those that don't