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Janelle Estes
6 min read
Generative Vs. Evaluation Research: What's the Difference and Why Do We Need Each? | UserTesting Blog
The goals of generative and evaluation research (sometimes referred to as evaluative research) are very different. Generative research helps you define the problem you'd like to design a solution for. Evaluation research, on the other hand, helps you evaluate an existing design (in prototype, final, or some other form).
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