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% in top of page: definition
A 45% "Top of Page" rating means that if this ad ran 100 times, it would have appeared 45 times at the top of the SERP (above the organic results) as opposed to the bottom (or pre-February 2016 - as opposed to the side). Also, having a high percent of ads in the above the SERP is very strongly correlated with high quality score.
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