How do you get information to make effective business decisions? Do you rely on your experience, gut feelings, or data?

If your answer was all three, then you're on the right track! But the most important factor in making effective business decisions should be looking at the data-it's the most objective way to see what's going on with your business operations and customers, after all.

That's where reporting tools come in handy. Instead of gathering data from all the different pieces of software your organization uses daily, reporting tools can do this for you. Not only that, but these tools also aggregate this data and present it in a comprehensive report that is ready for you to glean insights from.

Imagine seeing key information at a glance whenever you need to so that you always understand what's going on with your teams and your business.

With most data reporting tools, you can customize the final report's information. Wit Ringy, for example, essential information like drip marketing analytics, team performance, lead status reports, and much more can easily be accessed at a glance via your reports dashboard. This allows you to easily keep track of important metrics in real time without you having to constantly generate a report. Plus, Ringy's reporting tools are integrated into customer relationship management (CRM) software, so you don't have to switch between different software to see the key indicators that you care about.

In this article, we explore more about data reporting tools, including why they are essential for business intelligence, basic reporting tools that you should look for in CRM software, how to choose the right data reporting tools, and finally, some recommendations for great options that you can implement into your business right away.