3 min read
90% of Mobile Marketing Revenue Comes from SMS
It is increasingly apparent that the SMS segment of the global mobile advertising market is very dominant due to the rapid surge in smartphone and tablet use around the world. Some 90 percent of adults in the U.S. use mobile phones, 60 percent of which are smartphones. The Mobile Marketing Association (MMA) believes that soon smartphone use in the U.S. will rise to 80 percent.
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